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Work in progress, 2 of 3 – It made sense for this to be a data point piece–just focus on high-level information and let everything else fall away. At its heart, these campaigns involved genuine risk for each bus rider. Leaving their jobs, loved ones and the safety of anonymity behind took a tremendous amount of courage for these workers, many undocumented, LGBT, youth or asylee.

It was important for me to reflect this diversity to show: 1) How many different kinds of people were affected by these issues, 2) The strength of this cross-issue organizing and movement-building. Both of these points would also push all the right buttons for donors at the fundraising event where this animation would play.

But giving this plurality proper voice multiplied the amount of data points, rather than decrease it. No matter how affirming the data, there was no way to make it feel alive in 15-seconds. You can see in my sketches above how I tried to assign amounts of time to each data point/visual. But once more, it became a recitation of statistics. It felt bland.

And blandness is death when mobilizing your base or fundraising.